Google Cash Detective 2.0 vs PPC Bully 2.0 >> Review << DotcomBusinessReview.com

Google Cash Detective (GCD) was actually the first tool that I had heard of that offered this instant PPC Ad Spying capability when it opened several months ago. I was tempted to join up at the time, but the price was super high and it closed its doors before I could make up my mind.

Anyway, I entered my name and email to get access to the free 7 day trial, and I’ve just spent a couple of hours testing out the capabilities of GCD 2. So I think this is a good opportunity to compare it to the just launched PPC Bully 2.0

I think here, PPC Bully 2.0 wins out. The interface of PPC Bully is definitely a lot nicer aesthetically, and it is also much easier to navigate and use. You get the ability to filter by Profitability Index and Search Volume which I don’t see any way to do in GCD2. I will say that the slides how capability of GCD is a pretty cool way to look at the various landing pages though. However, the rest of the interface is very sparse.

Here is where Google Cash Detective 2 shines. It is much more flexible and offers more options to search through its data. First of all, with GCD2 you can search by keywords, destination URL, landing pages and ads. PPC Bully 2 offers the first 3 options, but not the ad search option. I can think of some valuable uses for the ad search, so that seems like a big hole there.

Second, GCD2 allows you to specify additional query operators to filter down your results. You have the standard wildcard * which matches anything. So http: //*. clickbank. net would find all Clickbank affiliates. You can also use + to include a keyword term and - to exclude a term. So the query Acai -free would match anything with “Acai” in it that didn’t have the word “free”. Plus GCD supports the keywords AND & OR which allow you to create boo lean queries. It is a little unclear on how PPC Bully 2 works in this area, but they don’t seem to have any explicit operators like this.

It’s hard for me to make any strong conclusions here since I have only been using both tools for a short period of time. It’s a little hard to compare, since the way the two tools display results is a little different, but I seem to get similar results when performing the same queries. However, GCD2 has been around a lot longer, so I think I get better and more results with it than PPC Bully 2.0

Also, another advantage of Google Cash Detective 2 is that it seems to be able to give me results for any query I give it. One thing that’s annoyed me the most about PPC Bully so far is that there are certain queries I want to perform that it won’t do because of “too many results”. Queries like hop.clickbank.net or t202kw= both fail because of this stupid limitation. If there has to be a max limit, at least show the results up to this limit instead of none at all. GCD2 doesn’t have this problem and returns me results for both these queries.

Both PPC Bully 2 and Google Cash Detective 2 have their own strengths and weaknesses. I think in the hands of an experienced pay per click marketer, both tools can be very effective. However, I still haven’t concluded yet though whether either of them are worth their high price tags.

That said, if you want to see if a PPC ad spy tool can help you create profitable PPC campaigns, then you should definitely give the 7 day free trial of Google Cash Detective 2 a try.

There are no strings attached other then entering in your name and email and you get a chance to test drive the full version completely free for a week. That should be ample time to launch a couple of campaigns to see if it can make you some money. Try it out and tell me what you think.

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